Get Helen to the University of Manchester

Funding my Master's degree | Social Marketing | Gamification

  • £1,200

    pledged of £1,200

    • 27


    • 0


This project received pledges on Sun 22 Sep 2019

My project

The amount I am trying to raise is what is left for me to pay for my tuition fees for my Master’s degree at the University of Manchester (total amount is 12,500£ most of it will be covered by a student's loan). Please, keep reading to find out more about me and my vision or just watch my video!

Who am I?

My name is Helen Lioliou. I am a 23-year old woman from Greece. I am a swimmer, I have been swimming at a professional level for 13 years. I am a traveler, I love to meet new cultures and places while traveling. I am a journalist, I have graduated from the Department of Journalism and Mass Media of the Aristotle University of Thessaloniki and I am currently looking into specializing in the field of Social Marketing. I am a volunteer, I have been volunteering through various organizations and in many countries, the most known of which is the Aiesec organization. Last but not least I love dogs and all animals in general!

My story

“When you want something, all the universe conspires in helping you to achieve it” said Paulo Coelho and I wholeheartedly believe that doing my MSc Marketing Master in Alliance Manchester Business School, my personal goal, will be fulfilled. For as long as I can remember, I have wanted to pursue a career in Social Marketing, an interest that was stimulated during my studies at the Department of Journalism and Mass Media at the Aristotle University of Thessaloniki. In my effort to expand both my academic and professional knowledge, I reached the conclusion that Marketing and Advertising are the sectors that deeply interest me. Furthermore, having been a volunteer for many years, I am aware of the difficult task of drawing one’s attention to major social issues. Faced with this challenge and after meticulous research, I was led to the realization that I need to combine my career aspiration with my personal beliefs. However, the department I graduated from specializes in Journalism and not Marketing, a fact which poses a limit. This limitation I resolved to turn into my motivation and this Marketing Master is the key to investing in my own potential.   While visualizing my future career, I realized that I am willing to engage in Marketing from multiple angles as I believe it is a powerful tool which should be used wisely for the benefit of society. Therefore, my firm career plan is to join this industry of professionals and pioneer in Social Marketing with Gamification tools. Gamification is a groundbreaking method of applying game elements into other areas of expertise and thus can be applied in various disciplines. For the future, I aspire to work on raising awareness and increasing the audience of social advertising campaigns. A typical example would be promoting environmental awareness through advertisements enjoyable to all audiences. Such commercials will have the power to convey the message and raise social awareness in a gamified way involving most of the participants’ senses, providing them with a fully interactive experience that will be imprinted on their memory. All of the above led me to the conclusion that my goal is not only to get noticed in today’s job market but make a social difference in it. I was therefore directed to my choiceof completing my Postgraduate studies in Marketing at Alliance University of Manchester and obtaining in-depth academic knowledge.

Where will the money go?

The amount I am trying to raise is the exact amount that is left from my tuition fees. The total amount of my tuition is 12,500£. The biggest part of the tuition will be covered by a student's loan I have applied to and I have already paid 1,000£ to secure my place in the university too. Unfortunately, the money that I am constantly raising since 2017 will just be enough for my accommodation (6,862£ for 10 months in student’s halls). Furthermore, while attending my studies I will have to work part-time in order to make ends meet. This is the reason why I am asking for 1,200£, so I will be sure that I can at least afford my tuition and accommodation fees in total.

Your gifts & rewards

£10 or more

A thank you e-mail with photos!

£20 or more

Shout out thank you post on social media, either on Facebook or Instagram! If I do not have you on either of these I will e-mail you to ask for your user name by the end of the project.

£50 or more

A unique hand written thank you postcard from Greece!

£100 or more

Thank you postcard from both Greece and from Manchester and a polaroid photo that in a magnetic case to put it on you fridge!