Sustainable Fashion Club of New York

Harness the power of fashion at a one-day event through a collective experience

Sustainable Fashion Club of New York
  • £50

    pledged of £1,000

    • 1


    • 0


Completion Date: Tue 30 May 2017



What happens to your clothing when you are done with it?

This question bothered us for years. We did extensive research and found only 15% of donated items are resold. The rest is used for rags and insulation or sent overseas. Not the best outcome for a dress we paid $200+ for and only wore a few times!

Even worse, clothing that is thrown out will end up in a landfill for hundreds of years. This is a 28 billion-lb annual problem, in the U.S. alone. The average item in a woman’s closet is worn only 7 times. Half of the items are worn less than 3x! All of these things are adding to the toll on the environment and the stress of a disorganized wardrobe. We want to work together with you to make solving these problems easier, better, and more fun.


We are calling all conscious consumers, sustainable fashion enthusiasts, curious individuals and concerned ladies who want to help us shape the future of fashion industry by making it cool to care about the clothes we buy, wear, repair, share and ultimately recycle.

We want to unite and grow a community about taking matters into our own hands, reclaiming our sartorial rights, and helping a cause that ultimately affects all of us, and generations to come.

This summer, we will kick off the community with a giant social event in NYC.

We will have activities and activations to learn, play, create and share what we can do together to reshape the industry and make it work for us.

To make this happen, we need your help!

To start the movement, we are planning a one-day event in the world’s largest city, the epicenter for style and the UN Headquarters. The goal is to create a unique experience to connect with you. We believe that raising awareness is stronger and more effective if it’s done in a fun and interactive environment. We believe that doing good is good - but doing good while having fun is even better. We celebrate progress over perfection, and aim to highlight the various ways we can shop and act more sustainable while remaining stylish and creative, and without spending an entire paycheck on an item we may not wear enough to justify.

This event will help shape the future of this club, with your help.

This event will have booths of:

A list of designer and brand partners will be updated as the crowdfunding proceeds . Photo booths, champagne, bites from local eateries – we are gathering top-notch sponsors that share our mission-driven values to join in on the fun!

Where will the money go?

We are scrappy and will barter as much as we can, but it will help to have some costs covered to make this event a smashing success for all of us.

  • Venue hire (one day): $1,000
  • Security guards: $500
  • AV equipment / photographer: $500
  • Food and beverage: $500
  • Supplies (all reclaimed): $500
  • Seamstress $500


Bring items you no longer want or need. Items will be traded in for credits toward purchases of beautiful products from emerging brands and a stunning collection of vintage clothes and accessories. Our mission is to foster a community of individuals looking to make fashion more interactive and fun, while improving the wasteful conditions in the industry.


To borrow a quote summing up Yvon Chouinard, founder of Patagonia, and his revered company’s mission: “If you’re not part of the answer, you’re part of the problem.” We want everyone in this community to feel she can be part of the answer. Every voice counts at this early stage when we are shaping the vision of the industry’s impact from a consumer’s perspective, instead of the traditional top-down approach.

This party is only the beginning. We plan to learn and iterate and take it to the next level in cities and towns all over the world. It’s ripe time for this movement to happen.

Consumers are fed up and overwhelmed with information and options. Clothing should relieve stress and make us feel better, not add to the worries! Together we can make a difference. It starts with one person, one post, one event, one experience at a time. We are excited to meet and hear from you to make this club the best it can be.



  • We are planning an event this summer in June or July, with more details to follow. Join us for this transformative non-shopping experience of clothes. Learn, meet other ladies in sustainable fashion, and show what you can do to help mother earth through your choices of outfit.


  • We prepared pins, hats, eco-bags, and will create coasters for an upcycle class during the event. Depending on your choice, we will ship your item of choice to you as a token of your commitment to help bring this event alive, and to raise the awareness of good clothes wearing practices.

Examples of our goods


We want to unite and grow a community about taking matters into our own hands, reclaiming our sartorial rights, and helping a cause that ultimately affects all of us, and generations to come.

We are two young entrepreneurs planning a giant party to celebrate the clothes we wear and the stories that go along with them. We want to show that clothing has value, in any condition, and all unwanted garments should have a chance for a new life or better use. In our vision of the future, clothing will be seen as currency, instead of trash slated for a landfill.

Allison Vicenzi, fed up with the startling amount of waste in this world, quit her tech startup career to infiltrate the fashion industry from within. She is starting her own closed-loop sustainable clothing brand, launching this Spring with a line of premium women’s blazers. She went over a year without buying anything new and now runs #NoNewStuff community events to promote creativity and resourcefulness while still looking stylish.

Namu Park was an unofficial stylist for her female-banker-colleagues who were frustrated with the process of shopping. Confused by barrage of choices that fatigued today's consumers, she quit her corporate job to help women dress with style and confidence less haste and waste. She likes to stalk cool people on instagram and snack barkTHINS chocolates during her free time.

We are the members of the winning team from UN Hackathon March 2017 for SDG #12 - Responsible Consumption and Production.

Find us here

Twitter: @allievice and @namauisdabaum


We will continue to update more details for the event.

We are the members of the winning team from UN Hackathon March 2017 for SDG #12 - Responsible Consumption and Production.

Help us succeed!

Please share this project with anyone you think would find this event interesting and helpful on Twitter, Facebook, Linkedin, by email, in a chat or on your blog.

The more people who know about it, the more likely we are able to make this work!