By
UN Social 500
London
Success Tracking is like having a "FitBit for work" - it's an essential skill for achieving goals - it's core method relies on scoring past performance on a regular basis - reviewing the scores lead to small, continuous improvements that eventually leads to turbo-charging each activity/process
This method has already been tried by The UN Social 500 program which uses Success Tracking to provide UN staff and long term contractors with feedback on their social media performance.
By introducing Success Tracking we trailblaze a self-management tool that strengthens UN institutions by making them more effective/productive. In so doing this helps the UN achieve all the other Sustainable Development Goals.
Our hope is that we can spread success tracking through the UN to other governments around the world where it will encourage closer attention to metrics, data and transparency.
Our first clients have been UN staff and permanent contractors themselves in the UN Social 500 program.
To be able to inspire the world's "change makers", UN'ers need to be expert users of social media. To get good at social media they need personal success tracking tools so they can see what works. We provide them a social media score and rank so they can benchmark their progress with peers and improve together.
By reporting a regular, weekly score for the effectiveness of their social media activity, reach and engagement, the UN Social 500 motivates UN staff to continuously improve their use of social media.
Our pilot with over 500 UN'ers over the past 2 years has been very successful with high maintained engagement. We have shown that with success tracking tools they can increase their social media effectiveness - for example between them they now have 2 million Twitter followers!
We started success tracking at the UN by focusing on improving digital media use.
For most organisations, today's most powerful media channels are now digital ones, especially social media. For developing countries, where the average age of population is much younger than in the developed world and the connected cell phone is the device of choice, social media is particularly important. For the UN to achieve its SDG plans, it must have a powerful digital communications strategy. If it doesn't, it will not succeed.
In addition to developing its own official digital channels, the UN can turbo-charge its communications reach and effectiveness by harnessing the power of its 44,000 strong employees . The UN Social 500 program recognises current UN staff and contractors who are promoting the work of the United Nations via their personal social media accounts, so helping to connect the work of the UN with the voting public.
This will ultimately help the UN:
The UN Social 500 was created by Toby Beresford , founder and CEO of Rise.global, as part of a hackathon challenge organised by Influx Trust in early 2015. Since then, it has been run by Toby and his team at Rise.global with digital volunteers from all over the world. The current team is:
So far, we've executed the core part of this success tracking program on Rise.global's platform. We track the social media success of over 650 UN staff with a monthly report on their Klout scores.
We would like to expand the program by creating a similar success tracking board for UN organisations and agencies. This will allow individual UN agencies and departments to improve their digital media strategies and operations.
Whether it's UNDP Youth in Kenya or UNICEF in New York any UN organisation can benefit from regular, objective success tracking.
Funding raised through Connect2Effect will be used to reach the goals of the UN Social 500 for the 2017/18 period as follows:
As a crowdfunder we would love to recognise your involvement in supporting success tracking, the UN Social 500 and your commitment to strengthening institutions as part of SDG 16.
What you can expect:
Select this reward if you just want to donate to the project without receiving a reward.
0 claimed
Display of your logo, tagline (300 characters), link to your website on the "Sponsors" page on UNSocial 500 webstie
0 claimed
Estimated delivery: 1 October 2017
Display "advert" (either one 560 x 200 px image or two 260 x 200 px images, together with url link to the image(s)) on the monthly email that goes to all the participants in the UNSocial 500
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Estimated delivery: 1 October 2017
Major sponsor brand affilition with UNSocial 500 via display adverts on UNSocial 500 website, Rise's UNSocial 500 pages and monthly email notifications
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Estimated delivery: 1 October 2017